Few sizes, well chosen
Two or three options are enough. More sizes confuse people and slow down the purchase.
| Product | Who it’s for | Price per class |
|---|---|---|
| Drop-in | First-timers and occasional visitors | Highest |
| 5-class pack | Once-a-week clients | A bit lower |
| 10-class pack | Twice-a-week clients | Lower still |
| Monthly membership | Regulars | Lowest |
Expiry
An expiry creates rhythm: a 10-class pack valid for 3 months encourages weekly visits. Be clear about the date and remind clients when it’s close.
Different classes, one pack
If your classes are worth different amounts (reformer and mat, for example), use credits instead of “number of classes”. You won’t need a pack for each type.
1 credit = 1 class
Clients buy credits (one at a time, in a pack or with their membership) and each class uses as many as you decide. So one pack works for all your classes.
A mat class costs 1 credit; a reformer class, 2.
Make it sell itself
- Show prices on your website, no “DM for prices”.
- Let people buy online, by card and with your country’s local methods.
- When a client has 1–2 credits left, send a reminder to renew.
If you take payment in person
Log each sale on the client’s profile right away. That keeps her credits up to date and gives you the month’s sales for your accountant. See the guide to cash payments.